How to look after your customers between visits
Your workshop already has customers. You know them when they walk in: which bike they ride, what you did to it last time, how they ride. But between one visit and the next, every bike keeps adding kilometers with nobody watching.
Looking after your customers in that gap doesn't mean calling them one by one. It means knowing which bikes need your attention, and letting their riders know in time.
What changes when you know how each bike is ridden
Your focus goes where it's needed
Instead of going through records or waiting for someone to call, you look after the bikes that really need it before they turn into emergencies. The rest can wait, and you know it.
You plan your week
When the work is planned, everyone wins: you have the parts ready, bikes leave sooner and the rider gets a better service. A booked service is easier to fit in than an urgent repair on a Saturday morning.
You show the work, not just the bill
Attach photos, videos or documents to every service you record. Your customers open them from their own history and know exactly what was done to their bike. It's the difference between a receipt and an explanation.
Turn it into services of your own
Knowing when each bike is due is one more tool in the workshop, like the truing stand or the torque wrench: it lets you do better work and offer more. A few ideas:
- Booked services at a better price than an urgent repair.
- Maintenance bundles for your regulars.
- A yearly fee for your club or your group ride…
How you charge for it is up to you. They're your workshop's services, under your name and on your terms.
Trust comes first
To follow their bikes, your customers let us read their Strava data. That permission deserves care.
With sincrona, your workshop sees, for each bike, the date of the last ride, the total kilometers and hours of use and, in its analytics, how much and how it's ridden: hours and distance per week, average speed, or whether it's used for commuting. No routes, no ride details. And if a customer moves to another workshop, their bikes and history go with them: it's their information.
Tell them that when you invite them. A customer who understands what's shared, and why, says yes with more peace of mind.
Start with the customers you already have
There's no need to start from scratch. If you keep your customers in a spreadsheet, import it and we'll invite them all for you. Once they accept, their bikes and rides come in on their own.
Create your workshop's account and start looking after your customers between visits too. It's free for up to 10 riders.
Distance or hours?
When to measure the wear on your customers' bikes by distance and when by riding time, and what an estimate can and can't tell you.
Workshop analytics
Ideas to make the most of what you know about your customers: tailored recommendations, an experience that matches each customer's loyalty, who is drifting away and a better planned season.